Marketing in Your Community
Community has become one of the most overused words in retail and one of the most misunderstood.
In the convenience store industry, community is not abstract. It’s cultural. Convenience stores sit at the center of daily life before work, after school, on road trips, after games, during emergencies, and in moments that matter more than most retailers ever see. That proximity creates an opportunity and a responsibility that many brands underestimate.
In this session, Nick Triantafellou shares how community engagement can move beyond donations, sponsorships, and feel-good moments to become a true business driver. Drawing from real world experience inside a growing convenience retail operation, Nick will break down how culturally relevant, community-first thinking strengthens loyalty, increases frequency, energizes teams, and builds lasting brand trust in the markets you serve.
This session will explore what it actually means to “show up” for a community, why convenience retailers are uniquely positioned to influence local culture, and how authentic engagement differs from performative marketing. Attendees will leave with practical frameworks, real examples, and a clearer understanding of how community, when done intentionally, can fuel both purpose and performance.
THIS EDUCATION SESSION COVERS
