Overcoming C-Store Blind Spots with Digital Search
Jennifer Johnson is joined by Peter Rasmussen and Dan Razowsky to discuss business challenges they face and tie back to the latest SOI stats like QSR leakage, trip declines, digital search usage as well as metrics on maintain apps like Google, Apple and Facebook. This will be a Q&A format where we ask for ways they are gaining market share by capturing new customers through digital presence and utilizing social to engage with consumers.
Jennifer Johnson
NACS
www.convenience.org
LinkedIn
Peter Rasmussen
Convenience and Energy Advisors
Dan Razowsky
Rmarts LLC