We encourage you to attend the M-PAC T 2023 General Session to hear valuable industry updates from Lori Buss Stillman (NACS) and Denton Cinquegrana (OPIS). This General Session is included in your registration fee, no additional purchase is needed. Please RSVP if you are interested in attending this event.
Winning Loyalty & Engagement
How Technology & the Human Experience Position Convenience for Growth
Lori Buss Stillman, NACS Vice President of Research and Education, shares exclusive NACS industry insights and data to help convenience retailers capitalize on the opportunities that can deepen loyalty and engagement with shoppers. Lori’s message reminds us that the U.S. gas and convenience industry serves the equivalent of half of the nation’s population every single day. No other channel is better positioned to leverage the power of experience to transform the loyalty and engagement of shoppers and employees alike! Digital touchpoints fall short in delivering the energy, emotional and sensory connections, as well as feeding the essential needs of humanity. The power of human-to-human experience becomes an important strategy for operators looking to more effectively compete in today’s increasingly digital retail landscape. Lori will share insights on how rethinking the role that technology, training and purpose plays will enable you to reap measurable benefits in the engagement and loyalty of customers, employees and partners and drive growth for your business.