The Innovation track showcases industry leaders who are leading the way by staying ahead of the everchanging consumer, technology and retail landscape.
As fuel demand continues to decrease and big brands push into your territory, C-stores need to provide more than convenience at fair prices to thrive, let alone survive. Using industry examples like Stinker Stores, Country Fair, Buc-ee’s, and Maverik, Ernie Harker will edutain you the fastest and most effective way to sharpen your c-store brand to attract great employees and profitable customers. Be sure to stop by his booth to pick up a copy of “Your Brand Sucks- How to ignite a brand that doesn’t.” It’s a must read for anyone involved in sales and marketing.
Speaker, Author and Branding Consultant, Ernburn
9:00 am – 9:50 am
Signals from automobile manufacturers and the federal government indicate that there will be an ever-increasing number of electric vehicles on the road. This necessitates an EV charging network that is reliable, convenient, and meets the expectations of drivers – much like the liquid fuels refueling network does today. Charge Ahead Partnership is a nationwide coalition advocating for the expansion of the EV charging network though private investment. CAP’s presentation will explain the barriers that stand in the way of convenience stores, gas stations and other retailers from confidentially investing in EV charging stations and, more importantly, how the industry can help break down those barriers.
Executive Director, Charge Ahead Partnership
10:00 am – 10:50 am
Room 123 | 9:00 am - 9:50 am
Room 124 | 10:00 am - 10:50 am